Strategic analysis of source markets for Visit Portugal


dos, emissores, Europa, mercados, Portugal

Neoturis assisted the Portuguese tourist office from 2005 until 2010 doing, 1) the development of international tourism through analysing the promotion decisions and business activities of national tourism companies in the key source markets – UK, Germany, Holland, Sweden, Spain, France, Italy and the Scandinavian markets; 2) Situational Analysis, monitoring developments and anticipating trends in each market, and 3) Tactics Analysis, with a focus on monitoring changes in the competitive environment of Portugal.