The Pestana Hotels & Resorts Group requested to carry out a “Market and Economic-Financial Feasibility Study” on the development of a residential component and support for its commercialization. The main objectives of the work were: 1) Definition of the real estate concept; 2) Design of the most appropriate business model for the pursuit of the sale and the consequent operation / management; 3) Evaluation of the economic and financial viability of the real estate component; and 4) Preparation of a presentation dossier to attract potential partners.