▪ Benchmarking the development potential of tourist destinations;
▪ Assessment of the development potential of tourism products: residential tourism, golf, MI, sun and beach, nature, sports, health, short breaks, …;
▪ Definition of policies for the development of tourist destinations: transport, structuring of supply, communication and tourism marketing, institutional organization;
▪ Demand profile analysis: market segment, source markets, motivations and travel habits;
▪ Implementation of development solutions based on market trends;
▪ Analysis of tourism asset portfolios | Definition and implementation of Strategic Route (divestiture, concentration, repositioning, diversification, geographical expansion, …).

▪ Market research: Analysis of the tourist destination (constraints and facilitators to development),
▪ Critical analysis of the tourism asset (land or building) and its potential,
▪ Identification of supply (current and future),
▪ Analysis of the operational performance of competing developments;
Identification of existing comparables that contribute to the definition of the concept;
▪ Definition/revision of the concept taking into account the results of the research and the asset
▪ Assessing the feasibility of the development project;
▪ Business Plan modeling (P&L, Cash-flow, …) and sensitivity analysis.

▪ Commercial due diligence
▪ Identification of development scenarios that maximize intrinsic value of tourism assets.
▪ Valuation of tourism assets (to be developed or in operation)
▪ Identification and definition of management models most appropriate to the objectives of the promoter and characteristics of the asset.
▪ Preparation of a presentation dossier for an investment opportunity / operation
▪ Procurement of hotel / tourism management brands – identification of brands that best suit the profile of the promoters and positioning of the
positioning of the developments; presentation of the opportunity; analysis of proposals;
▪ Accompanying the promoter to tourism and financial institutions;
▪ Articulation with financial incentive systems;
▪ Application of projects to PIN (Projects of National Interest).

▪ Distribution of public areas in coordination with functional ones;
▪ Planning and efficiency metrics that will help ensure project success;
▪ Matching the mix of environments to the needs of the market;
▪ Choosing room attributes specific to a target market;
▪ Evaluate the effectiveness of lobbying and the creation of alternative revenue-generating spaces;
▪ Plan food and beverage spaces for different concepts and service styles;
▪ Identify and apply effective planning in service areas;
▪ Assess the needs for administrative spaces and staff areas;
▪ Anticipate technological innovation and response to the criteria in the project plan.

Marketing

▪ Target audience study – effectiveness of the sales funnel
▪ Brand communication – digital and traditional marketing channels
▪ Website – booking experience, services and connection with all main channels.
▪ Online presence – digital marketing, google my business page, social media pages, strategy (seo).
▪ Advertising strategy – ppc and social media ads.

Operation

▪ Structuring of the operation ensuring the achievement of goals, in accordance with the business plan;
▪ Development of the team structure;
▪ Recruitment of key gm members, exec chef or f&b director;
▪ Contracting external services/partnerships;
▪ Implementation and operation of technological solutions;
▪ Development and implementation of unique experiential offerings.

▪ Positioning and concept development;
▪ Branding and communication plans;
▪ Definition of marketing strategy and implementation plan;
▪ Sales strategy – pricing and marketing;
▪ Review of standards, processes and communication flows;
▪ Service design and customer journey;
▪ Performance diagnostics;
▪ Productivity optimization plans;
▪ Audits and mystery shopping;
▪ Innovation and technological disruption;
▪ Competitive comparisons (benchmarking);
▪ Organizational restructuring;
▪ Employer branding (HR transformation);
▪ Incorporation of ESG criteria – ownership, operation and management;
▪ Management coaching;
▪ Executive search.